olemus
turundustermin, lõdvalt määratletud moesõna:
eri teabekanaleid koordineeriv turundustrateegia
=
a marketing strategy aimed to the integration and cooperation of the various channels organizations use to interact with consumers

ülevaateid
https://www.shopify.com/enterprise/omni-channel-vs-multi-channel

https://www.emarsys.com/resources/blog/multi-channel-marketing-omnichannel/

https://www.marketingevolution.com/knowledge-center/topic/marketing-essentials/omnichannel

https://en.wikipedia.org/wiki/Omnichannel

https://www.moengage.com/blog/omnichannel-marketing/