white paper (1)
aimeartikkel, seletusartikkel
("valge artikkel")
olemus
teavitav ja juhendav tekstdokument,
on organisatsioonipõhine,
esitab ülevaateliselt ja kokkuvõtlikult teema ja tausta
- mingi küsimuse mõistmiseks
- ülesande lahendamiseks
- otsuse vastuvõtmise abistamiseks
- turunduse otstarbeks
=
a report or guide that informs readers concisely about a complex issue, usually from a company or non-profit organization
ülevaateid
https://en.wikipedia.org/wiki/White_paper
https://corporatefinanceinstitute.com/resources/knowledge/other/white-paper/
https://www.dummies.com/article/business-careers-money/business/marketing/defining-the-three-main-types-of-white-papers-169859
https://www.masterclass.com/articles/white-paper-guide#white-papers-vs-blog-posts-what-are-the-differences
https://www.template.net/business/paper-templates/white-paper-pdf/
näiteid
https://csrc.nist.gov/publications/white-paper
https://www.sans.org/white-papers/
https://www.isaca.org/resources/insights-and-expertise/white-papers#sort=relevancy&layout=card
vt ka
- valge raamat