olemus
veebiandmete
mõõtmine, kogumine, analüüs ja esitus
eesmärgiga optimeerida veebikasutust, uurides
- veebisaidi toimet ta kasutajaile
- saidi külastajate käitumist
- saidi veebilehtede talitluse õigsust
=
the measurement, collection, analysis, and reporting of web data to understand and optimize web usage

ülevaateid
https://en.wikipedia.org/wiki/Web_analytics

https://businessdegrees.uab.edu/blog/what-are-the-different-types-of-web-analytics-and-their-uses/

https://faculty.ist.psu.edu/jjansen/academic/jansen_website_analysis.pdf

https://www.technicaljournalsonline.com/ijeat/VOL%20V/IJAET%20VOL%20V%20ISSUE%20II%20APRIL%20JUNE%202014/Article%2028%20V%20II%202014.pdf

https://www.usability.gov/what-and-why/web-analytics.html

https://blog.hubspot.com/marketing/guide-to-web-analytics-traffic-terms

https://www.leadforensics.com/blog/everything-you-need-to-know-about-web-analytics/

https://medium.com/analytics-vidhya/predictive-web-analytics-a-case-study-f30feda45002