olemus
visuaalelementidega tekitatav üldmulje positiivsus
=
positive overall look created by visual elements

ülevaateid
https://www.cincopa.com/blog/what-type-of-visual-content-is-most-appealing/

https://infographicworld.com/visual-content-marketing/

https://measuringu.com/visual-appeal/

https://ris.utwente.nl/ws/files/5426810/what.pdf

https://etd.ohiolink.edu/apexprod/rws_etd/send_file/send?accession=bgsu1174794370&disposition=inline

vt ka
- atraktiivsus (1)