olemus
ISO/IEC/IEEE 24765, ISO/IEC 19770:
organisatsioon, kes soetab kaupu või teenuseid
kavatsusega müüa neid teisele kliendile
ja võib-olla neid toetada
= organization that purchases goods or services with an intention of selling them to another customer and possibly supporting them

ülevaateid
https://vocal.media/journal/what-are-the-main-differences-between-a-retailer-and-reseller

https://www.differencebetween.info/difference-between-retailer-and-reseller

https://en.wikipedia.org/wiki/Reseller

https://www.insidespin.com/channeltopics.php

https://ecommerce-platforms.com/glossary/reseller