olemus
toote või teenuse levituse ametlik alustamine,
tavaliselt koos seda toetavate kampaaniatega

Wiktionary
roll out
verb
1. (transitive, intransitive) to deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.
We plan to roll out the new version in September.