olemus
rünne, mille eesmärk on kahjustada ründeobjekti mainet,
näiteks majandusliku või poliitilise konkurendi oma

ülevaateid
https://www.raconteur.net/wp-content/uploads/2016/03/To-what-extend-did-your-worst-cyber-attack-damage-company-reputation.jpg

https://www.torbenrick.eu/blog/social-media/top-20-social-media-impact-on-business/


https://blog.kissmetrics.com/social-media-can-destroy/

http://www.jtaer.com/statistics/download/download.php?co_id=JTA20120101

näiteid
https://en.wikipedia.org/wiki/Sybil_attack

tõrje
http://tweakyourbiz.com/marketing/2014/05/16/reputation-attack-problem-fight-back-4-steps/

https://www.ereleases.com/pr-fuel/online-reputation-compromised/

https://www.internetdefamationlaw.com/wp-content/uploads/2015/03/Protecting-Against-Preventing-and-Planning-for-Online-Reputation-Attacks.pdf

https://blog.capterra.com/the-nonprofit-guide-to-dealing-with-negative-press/

https://www.probuilder.com/9-tips-handling-negative-press

https://www.forbes.com/sites/forbesagencycouncil/2016/04/07/eight-solutions-for-addressing-negative-press/#47fc342e2df9

https://neconnected.co.uk/9-types-of-online-reputation-attacks-and-how-to-defend-against-them/

http://media.straffordpub.com/products/online-reputation-attacks-against-companies-response-strategies-for-in-house-counsel-2014-09-30/reference-materials.pdf