olemus
mitteformaalne kollektiivne hinnang sotsiaalüksusele
(isikule, sotsiaalrühmale, organisatsioonile);
enamasti spontaanne, võib olla identiteedi komponent;
positiivne maine on üks ettevõtte ainetutest varadest

Merriam-Webster:
1a: overall quality or character as seen or judged by people in general
1b: recognition by other people of some characteristic or ability
// has the reputation of being clever
2: a place in public esteem or regard : good name
// trying to protect his reputation

ülevaateid
https://blog.reputationx.com/whats-reputation

https://en.wikipedia.org/wiki/Reputation

https://www.ormbook.com/online-reputation-management/reputation-concepts/

https://simplicable.com/new/corporate-reputation

https://www.andybeal.com/do-you-know-your-7-types-of-reputation-detractors/

https://www.jdsupra.com/legalnews/reputational-damage-3-worst-cases-11-90321/

https://www.newswhip.com/2021/03/anatomy-reputation-crisis/

https://docs.broadcom.com/doc/reputation-based-security-en

https://en.wikipedia.org/wiki/Reputation_system

vt ka
- imago
- kuvand
- mainerünne
- mainesüsteem
- maineteenused
- maineväärtus