olemus
(a) sihtrühma või sihtobjekti valimine
= selection of a group or object as the target

(b) suunamine sihtrühmale
Wiktionary: target, verb
2. (transitive, figuratively) to aim for as an audience or demographic

näiteid
https://en.wikipedia.org/wiki/Targeted_advertising
https://en.wikipedia.org/wiki/Geotargeting
https://en.wikipedia.org/wiki/Targeted_advertising#Behavioral_targeting
https://en.wikipedia.org/wiki/Targeting_(politics)
https://en.wikipedia.org/wiki/Targeting_(warfare)

vt ka
- käitumispõhine sihistus
- sihistuskook