olemus
ettevõtte ametlikult registreeritud täielik nimi

Merriam-Webster:
2: the designation chosen by a business entity (as a corporation) and reported to the state (as in the articles of incorporation)

ülevaateid
http://www.risbj.com/what-is-the-difference-between-a-legal-name-trade-name-and-a-trademark/

näiteid
https://www.business.gov.au/registrations/register-a-business-name/business-name-trading-names-legal-names

vt ka
- käibenimi
- seaduslik nimi