olemus
klientide firmatruuduse kasvu taotlev ärimudel
= a strategic management approach that focuses on improving customer loyalty

ülevaateid
https://en.wikipedia.org/wiki/Loyalty_business_model

https://cx.walkme.com/loyalty-business-model-explained/

https://www.storecommander.com/files/secrets-to-win-customers-loyalty.pdf

http://oaji.net/articles/2017/4505-1487528504.pdf

vt ka
- truudustasude süsteem