(= business-to-consumer, "ettevõttelt tarbijale")

olemus
liik ärimudeleid: turundusmudel, milles ettevõte müüb tooteid, teenuseid või teavet otse tarbijale; tarbijaks võib mõnes kontekstis olla ka ettevõte (eriti saritoodete puhul)
= the business model in which a company sells a service or product directly to a consumer

ülevaateid
https://www.digitalauthority.me/resources/6-main-differences-between-b2b-and-b2c-marketing/
https://www.copypress.com/kb/marketing-channels/everything-you-need-to-know-about-b2c-marketing/
http://study.com/academy/lesson/what-is-b2c-marketing-definition-strategies.html
https://blog.hubspot.com/agency/differences-b2c-b2b-marketing
https://www.analyticssteps.com/blogs/10-b2c-marketing-strategies
https://en.wikipedia.org/wiki/Retail
https://core.ac.uk/download/pdf/301342574.pdf
https://ukdiss.com/examples/b2c-vs-b2b-concepts.php

vt ka
- B2B
- B2E
- B2G
- C2C