( < brand hijacking)

olemus
kaubamärgi kasutamine ta omaniku loata,
mainel põhineva kasu saamiseks;
ka nimekelmusena, kuid enamasti kaudne,
näiteks vähetuntud firma toote tutvustus
populaarse tootega võrdlemise kujul
=
acquiring or otherwise assuming the online identity of another entity for the purposes of acquiring that person's or business's brand equity

ülevaateid
https://en.wikipedia.org/wiki/Brandjacking

http://www.springer.com/gp/book/9781447155799

http://www.mondaq.com/india/x/492080/Trademark/BrandJacking

http://ijdri.com/me/wp-content/uploads/2020/06/15.pdf

https://www.mailguard.com.au/hubfs/MailGuard_Brandjackers-Hit-List.pdf?hsLang=en

vt ka
- margipila