buzzword
moesõna; sõnakõlks
("suminasõna", nimetus sai alguse 1946. a. tudengislängist)
olemus
mingil perioodil kiiresti leviv sümbolsõna,
- enamasti pole üldrahvalik
- sõltub elualast, allkeelest ja stiilist
- täpsemalt määratlemata
- tihti pseudotehniline
- võib imiteerida versioonimist
("Internet 2.0", "Industry 4.0" jms,
ehkki mingit versiooni 1.0 pole olnud)
Wiktionary:
(derogatory) a word drawn from, or imitative of, technical jargon, used more to impress others than to convey meaning
Their salespeople know all the right buzzwords, but they can’t really help you solve your problems.
ülevaateid
https://en.wikipedia.org/wiki/Buzzword
https://medium.com/cloud-platform/art-of-deception-in-technology-buzzwords-hypes-c182c10ca7ee
https://oxfamilibrary.openrepository.com/bitstream/handle/10546/118173/bk-deconstructing-development-buzzwords-010910-en.pdf
https://www.techopedia.com/topic/67/buzzwords-and-jargon
näiteid
https://www.indeed.com/career-advice/career-development/business-buzzwords
https://medium.com/@JBBC/social-media-marketing-buzzwords-to-know-in-2019-f9d5fd7e8ef
https://www.inc.com/ilya-pozin/10-words-phrases-you-really-need-to-stop-saying-in-2019.html
http://www.datapine.com/blog/technology-buzzwords/
https://www.trustradius.com/buyer-blog/top-10-hated-tech-buzzwords-2019
https://www.wordstream.com/blog/ws/2015/02/23/marketing-buzzwords
eriti tüütuid
https://www.biospace.com/article/outdated-keywords-and-phrases-to-leave-off-your-resume/
https://sba.thehartford.com/business-management/delete-these-buzzwords/
https://www.straightnorth.com/company/marketing-resources/150-business-jargon-fixes/
vt ka
- eksaltiit
- küberloba