olemus
ettevõte, mis tegutseb samal alal ja sama sihtrühma taotledes
=
a company trying to sell similar goods or services to the same people

ülevaateid
https://onceinteractive.com/blog/how-to-identify-your-competitors/

https://www.businessnewsdaily.com/15737-business-competitor-analysis.html

https://sixads.net/blog/competitor-analysis-example/