olemus
analüütika rakendamine äriprotsessidele: organisatsiooni andmete iteratiivne metoodiline uurimine, statistilist analüüsi kasutades
= a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods

ülevaateid
https://en.wikipedia.org/wiki/Business_analytics
https://ptgmedia.pearsoncmg.com/images/9780133552188/samplepages/0133552187.pdf
https://files.eric.ed.gov/fulltext/EJ1151897.pdf
https://solutionsreview.com/business-intelligence/top-30-best-business-analytics-books-you-should-read/