olemus
ettevõtte tegevus teabe otseseks või kaudseks sisendamiseks oma toodete ja teenuste kohta
=
the process of communicating with market using messages & media

ülevaateid
https://learn.marsdd.com/article/what-is-marketing-communication-marcom/

https://en.wikipedia.org/wiki/Marketing_communications

https://repository.up.ac.za/bitstream/handle/2263/30427/03chapter3.pdf?sequence=4

https://www.ukessays.com/services/example-essays/marketing/various-forms-of-marketing-communication.php

https://www.referenceforbusiness.com/management/Log-Mar/Marketing-Communication.html

https://www.criminallyprolific.com/marketing-communications-strategy/