olemus
reklaaminduses:
reklaamelemendile klõpsamiste arvu ja
selle elemendi avaldamiskordade arvu suhe,
tavaliselt protsentides

Wiktionary:
(Internet, advertising) a ratio of the number of clicks on a unit of online advertising to the number of times it is shown

ülevaateid
https://en.wikipedia.org/wiki/Click-through_rate

https://www.catalystdigital.com/wp-content/uploads/GoogleCTRStudy-Catalyst.pdf

https://core.ac.uk/download/pdf/77239939.pdf

https://www.cs.cmu.edu/~xuerui/papers/ctr.pdf

https://www.ijcai.org/Proceedings/2018/0277.pdf

https://arxiv.org/pdf/1701.08744.pdf