olemus
esmatutvus tootega, üks turundusaspekte
= a consumer's first impressions of a product or brand

ülevaateid
https://en.wikipedia.org/wiki/Out-of-box_experience

https://www.hcde.washington.edu/files/moya_ppt_creating_great_first_impressions.pdf

https://uxdesign.cc/crafting-the-brand-message-in-out-of-box-experiences-c69901f5c11

https://bura.brunel.ac.uk/bitstream/2438/3454/3/HMD%20vs.%20PDA%20-%20A%20Comparative%20Study%20of%20the%20User%20Out-of-Box%20Experience.pdf