olemus
saadetisesisu, mis on tulnud võrguteenuste kasutajatelt, näiteks jututubadest, sotsiaalvõrkudest, blogidest
= any form of content that has been posted by users on online platforms

ülevaateid
https://en.wikipedia.org/wiki/User-generated_content
https://blog.hootsuite.com/user-generated-content-ugc/
https://crowdriff.com/resources/blog/what-is-user-generated-content
https://propelrr.com/blog/types-user-generated-content
https://www.iab.com/wp-content/uploads/2015/12/Crowdtap_TheMarketersGuidetoUGC.pdf
https://d-nb.info/1192666240/34
https://www.squirepattonboggs.com/~/media/files/insights/publications/2013/11/the-risks-of-leveraging-social-media-and-usergen__/files/therisksofleveragingsocialmediaandusergeneratedc__/fileattachment/therisksofleveragingsocialmediaandusergeneratedc__.pdf