olemus
ÕS: esemest, olendist v nähtusest loodud kujutluspilt

Merriam-Webster:
2a (2): a mental conception held in common by members of a group and symbolic of a basic attitude and orientation
//a disorderly courtroom can seriously tarnish a community's image of justice
b: IDEA, CONCEPT
3: a popular conception (as of a person, institution, or nation) projected especially through the mass media
//promoting a corporate image of brotherly love and concern

ülevaateid
https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/Exploring%20Public%20Relations%20(2006)/15.%20Chapter%2013%20-%20Corporate%20image-reputation%20and%20identity.pdf

https://core.ac.uk/download/pdf/42490625.pdf

https://en.wikipedia.org/wiki/Reputation

https://www.andriopoulos.org/uploads/1/3/3/2/13324822/ejm_conceptualising_the_influence_of_corporate_image_on_country_image.pdf