olemus
kvalitatiivne uurimismeetod
eeskätt sotsioloogilistes ja turu-uuringutes
(R.K.Merton, 1941), põhineb
uuritavat sihtkogumit esindava
interaktiivse keskmerühma süvaküsitlusel
=
carefully planned series of discussions designed to obtain
perceptions on a defined area of interest in a permissive, non-threatening environment

ülevaateid
http://www.usability.gov/how-to-and-tools/methods/focus-groups.html

http://www.groupsplus.com/pages/faq.htm

https://en.wikipedia.org/wiki/Focus_group

https://store.extension.iastate.edu/Product/pm1969b-pdf

https://besjournals.onlinelibrary.wiley.com/doi/full/10.1111/2041-210X.12860

https://www3.nd.edu/~ggoertz/sgameth/cyr2016.pdf