olemus
inimrühm, kelle vajadused ja eelistused vastavad mingile tootevalikule ja kellele neid tooteid turustatakse

Wiktionary:
a group of people whose needs and preferences match the product range of a company and to whom those products are marketed

ülevaateid
https://en.wikipedia.org/wiki/Target_market

https://digitalmarketinggroup.com/four-types-target-marketing-benefits/

https://business.gov.au/marketing/identify-your-target-market

https://www.questionpro.com/blog/what-is-market-segmentation/

https://www.referralcandy.com/blog/how-to-define-target-market-examples/

https://www.sender.net/blog/target-market/