olemus
turundusväljend,
ainulaadsusele viitav reklaamimaiguline atribuut
= a marketing buzzword

näiteid
https://coschedule.com/blog/exclusive-content/

https://blog.calameo.com/4247/publishing-strategies-benefits-exclusive-content/

https://membermouse.com/membership/creating-exclusive-content-that-actually-attracts-new-members/