olemus
liik veebis reklaamimise mudeleid:
veebilehele paigutatud reklaami omanik
maksab veebilehe omanikule iga külastusklõpsu eest
= an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on

ülevaateid
https://en.wikipedia.org/wiki/Pay-per-click

https://www.ppchero.com/ppc/

https://www.disruptiveadvertising.com/ppc/pay-per-click-ppc-marketing/

https://ignitevisibility.com/how-does-ppc-work/

https://cdn2.hubspot.net/hub/53/file-13207163-pdf/docs/pay_per_click_marketing_hubspot_pdf.pdf

https://www.tutorialspoint.com/pay_per_click/ppc_tutorial.pdf

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-pay-click-advertising

turvalisus
https://www.kayzoe.com/top-5-hidden-risks-pay-per-click-industry/

https://www.clickguard.com/blog/types-of-ppc-fraud-you-need-to-know-about/

https://en.wikipedia.org/wiki/Click_fraud