olemus
ISO/IEC/IEEE 24765, ISO/IEC 19770:
meetod, millega tooted ja teenused toimetatakse
algtarnijalt lõppkasutaja organisatsiooni;
tarkvara puhul näiteks hõlmab
otsetarnet, väärindavat turustajat, nimitootjat,
edasimüüjat, haridussektoris levitajat;
algtarnija ja lõppkasutaja vahel võib kanalis olla
kanalipartner
=
approach to distributing products and services from the original supplier to the end-user organization
Note. Typical channels for software include direct, VAR, OEM, reseller, and educational reseller. Bindings that require channels are referred to as distributed bindings in the engineering language; bindings between engineering objects that do not require channels (e.g. between engineering objects in the same cluster) are referred to as local bindings

ülevaateid
https://www.lawinsider.com/dictionary/distribution-channels

https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries

https://neilpatel.com/blog/distribution-channels/

https://www.analyticssteps.com/blogs/guide-different-types-distribution-channels

https://www.brafton.com/blog/distribution/channels-of-distribution/

https://corporatefinanceinstitute.com/resources/knowledge/other/distribution-channel/

https://blog.apruve.com/5-trends-that-are-flipping-b2b-distribution-channel

vt ka
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