olemus
turundusotstarbeline andmeait
= software that controls the flow of data in and out of an organization and supports data-driven ad strategies

ülevaateid
https://en.wikipedia.org/wiki/Data_management_platform

http://digiday.com/platforms/what-is-a-dmp-data-management-platform/

https://www.lotame.com/what-is-a-data-management-platform/

https://www.iab.com/wp-content/uploads/2015/08/Winterberry_Group_White_Paper-Data_Management_Platforms-November_2012.pdf

näiteid
https://www.trustradius.com/data-management-platforms-dmp

https://www.featuredcustomers.com/software/data-management-platform-dmp/all

vt ka
- andmehaldus