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turundusotstarbeline andmeait
= software that controls the flow of data in and out of an organization and supports data-driven ad strategies

ülevaateid
https://en.wikipedia.org/wiki/Data_management_platform
http://digiday.com/platforms/what-is-a-dmp-data-management-platform/
https://www.lotame.com/what-is-a-data-management-platform/
https://www.iab.com/wp-content/uploads/2015/08/Winterberry_Group_White_Paper-Data_Management_Platforms-November_2012.pdf

näiteid
https://www.trustradius.com/data-management-platforms-dmp
https://www.featuredcustomers.com/software/data-management-platform-dmp/all

vt ka
- andmehaldus