olemus
formaalse kava koostamine mingi sõnumi viimiseks kuulajaskondadeni
= the process of developing a formal plan for reaching audiences with a message

näiteid
https://ca.indeed.com/career-advice/career-development/what-is-communication-planning
https://mailchimp.com/resources/writing-a-communication-plan/
https://www.projectmanager.com/blog/communications-planning-guide