olemus
(1) sihilikult eksitav reklaamimine kasumi saamiseks
= deliberately misleading advertising for profit
(2) veebilehe külastuste arvu võltsimine reklaamitulu suurendamiseks, näiteks automaatne uuendamine bottnetiga
= falsification of the number of visits to a website in order to increase advertising revenue, such as automatic updating by botnets

ülevaateid
https://en.wikipedia.org/wiki/Ad_fraud
http://adprofs.co/beginners-guide-to-digital-ad-fraud/
http://fipp.s3.amazonaws.com/media/documents/FIPP%20Insight%20Special%20Report_Innovation%202015-2016_Digital%20Ad%20Fraud.pdf
https://www.ana.net/getfile/21853
https://www.ana.net/getfile/25093
https://www.businessofapps.com/ads/ad-fraud/research/ad-fraud-statistics/
http://go.integralads.com/rs/469-VBI-606/images/IAS_Ad%20Fraud%20101%20Guide_US.pdf

tõrje
https://www.forbes.com/sites/forbesagencycouncil/2017/05/24/10-ways-to-protect-advertisers-from-growing-ad-fraud-problems/#5966f299601a
https://www.businessofapps.com/ads/ad-fraud/
https://www.techwyse.com/blog/digital-marketing-101/preventing-ad-fraud-strategies-for-marketers
https://datadome.co/guides/click-fraud/what-it-is-ad-fraud/