olemus
(1) sihilikult eksitav reklaamimine kasumi saamiseks

(2) veebilehe külastuste arvu võltsimine
reklaamitulu suurendamiseks,
näiteks automaatne uuendamine bottnetiga

ülevaateid
https://en.wikipedia.org/wiki/Ad_fraud

https://static1.squarespace.com/static/57901762725e2547f073e884/t/57df7a44d1758eccab279fce/1477435830934/Videology_Lab-Ad-Fraud

http://adprofs.co/beginners-guide-to-digital-ad-fraud/

http://fipp.s3.amazonaws.com/media/documents/FIPP%20Insight%20Special%20Report_Innovation%202015-2016_Digital%20Ad%20Fraud.pdf

https://www.ana.net/getfile/21853

https://www.ana.net/getfile/25093

https://oxford-biochron.com/downloads/OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report.pdf

https://www.businessofapps.com/ads/ad-fraud/research/ad-fraud-statistics/

http://go.whiteops.com/rs/179-SQE-823/images/WO_FAQ_Understanding_Digital_Ad_Fraud.pdf

http://go.integralads.com/rs/469-VBI-606/images/IAS_Ad%20Fraud%20101%20Guide_US.pdf

tõrje
https://www.forbes.com/sites/forbesagencycouncil/2017/05/24/10-ways-to-protect-advertisers-from-growing-ad-fraud-problems/#5966f299601a

https://www.businessofapps.com/ads/ad-fraud/

https://marketingland.com/ad-fraud-detection-guide-marketers-214928