olemus
turunduses:
kahe variandi võrdlustestimise meetod,
statistilise hüpoteeside kontrolli analoog
=
a way to compare two versions of something to figure out which performs better

ülevaateid
https://en.wikipedia.org/wiki/A/B_testing

https://blog.kissmetrics.com/ab-testing-introduction/

https://vwo.com/ab-testing/

http://www.datascienceassn.org/sites/default/files/A-B%20Testing%20Guide.pdf

https://towardsdatascience.com/simple-and-complet-guide-to-a-b-testing-c34154d0ce5a

https://wca.wharton.upenn.edu/wp-content/uploads/2021/05/The-Art-Science-of-AB-Testing-for-Business-Decisions.pdf